09.04 2018 04:23h
09.04 2018 04:23h

This Is The Most Active Country In The Region on Social Media

Surprised?
by @Laura Andrea Kell

Did you know that Saudi Arabians make up nine percent of Snapchat’s worldwide users?

In fact, Saudi Arabia loves social media. According to Crowd Analyzer's State of Social Media 2018 KSA is very active on Instagram, as it has the largest number of active users in the region. This also goes for Twitter and Snapchat.

When you break it down, it's pretty interesting to see where interests lie when it comes to social media and Saudi Arabia, along with the profiles of those active on the platforms and how they're accessing the networks.

Curious to know more? Check out ITP Live's breakdown of Crowd Analyzer's State of Social Media 2018 in Saudi Arabia below.

Facebook and Instagram Consumption in Saudi Arabia

Saudis are very active on Facebook, with approximately 16 million people active on the social networking platform. KSA is also one of the most active countries on Instagram within the region. Men tend to be more active than women on both platforms.

According to Crowd Analyzer, the majority of Saudi users on Facebook are interested in gaming, shopping, fashion and music. Saudi Facebook users are more likely to access the platform from an Android phone, while Saudi Instagrammers are more likely to be iPhone owners.

Saudis prefer publishing their Instagram captions in Arabic. They use the platform to engage with new-related topics, and are also interested in travel, fashion, fitness and foodies.

Twitter Consumption in Saudi Arabia

In comparison to the UAE and Egypt, Saudi Arabia has the highest number of active Twitter users in the region. Like Instagram, Saudi Twitter users prefer to publish their content in Arabic.

The younger generation is more active on Twitter than Gen Xers, with male Millennials being the dominant demographic. Users in Saudi were also more likely to access the micro-blogging platform from an iPhone.

Music and fashion-related topics appeared to be popular with Saudi users. Travel, gaming and fitness interests came in second place.

Snapchat Consumption in Saudi Arabia

The ladies are loving Snapchat in Saudi Arabia.

And that’s no surprise as “Fashion Style” was the most popular interest on the Story-sharing platform, with 5.8 million users showing a keen interest in style and fashion-related content.

Female Millennials are most active on Snapchat, and users prefer to access the platform from their iPhones. In addition to a keen interest in Fashion Style, users also used the app to post and interact with sport- and music-related content.

LinkedIn And Saudi Arabia

LinkedIn in Saudi Arabia boasts more male users than female users, with women being the least active in comparison to other platforms discussed.

Individuals in mid-level senior management roles were most active, but overall Crowd Analyzer’s data shows that there is plenty of diversification between middle and top managerial levels.

Did anything from Crowd Analyzer's State of Social Media 2018 report surprise you? Let us know your thoughts in the comments below.

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