10 Beauty Influencers You Should Be Following in 2018
Ladies, we all know how easy it is to get stuck in a beauty rut.
The good news is there is no shortage of Middle Eastern beauty influencers on social media.
Huda Kattan set the tone years ago, when she became an international sensation thanks to her beauty blog and YouTube channel. The Dubai-based makeup artist then went on to create her own cosmetics line, Huda Beauty.
But she’s not the only beauty influencer in the region; plenty of other ladies are striving for Kattan’s level of successful here in the GCC and the rest of the Middle East. Some are professionally-trained makeup artists that can be hired for events and weddings. Others upload beauty tutorials to their YouTube channel.
Whether you’re a beauty addict or are seeking inspiration, all of these ladies are worth checking out.
Here are 10 GCC and Middle Eastern-based beauty influencers you should be following in 2018.
Before Huda, there was Joelle.
Joelle Mardinian is a true beauty powerhouse in her own right. This Dubai-based makeup artist, presenter, entrepeneur and all-around #bossbabe has done it all. In 2008, she opened her first salon in Dubai and started building her beauty empire.
Mardinian has been named one of the 100 Smartest People in the UAE by Arabian Business, and it's easy to see why.
Whether you're a beauty addict or not, Joelle is a huge inspiration all the laides out there. Be sure to check her out on Instagram.
Ubhi includes a mix of high end products and affordable makeup in her videos, and is very good at explaining step-by-step processes in her tutorial videos.
Maya Ahmad hails from Lebanon and is based in Dubai.
She's a makeup artist and primarily posts about all things beauty-related, with a healthy dash of fitness and fashion thrown into the mix.
Check out her videos if you're looking for workout tips, travel vlogs and much more.
This Kuwaiti beauty blogger came onto the scene in 2012 when she launched her blog, Dalalid. Now, AlDoub has amassed 2.2 million followers on Instagram and over 500 000 subscribers on YouTube.
While she has humble roots (one of her most popular videos is "My Hijab Tutorial (Updated) .. طريقة لبسي لحجابي"), this beauty vlogger has collaborated with big name brands like Benefit Cosmetics and Sephora, to name a few. Follow her for hijabi-friendly beauty tutorials and fashion advice.
Talk about #glamgoals!
Hamza Slim, a Lebanon-based makeup artist, sure knows how to bring out the best in a woman.
Scroll through his feed on Instagram and you'll see he can do just about any style of look, on every kind of woman. Whether you're looking to go au natural or want something a bit more glamorous, Slim is the MUA for you.
This Iranian-born, Dubai-based makeup artist and model boasts 1.2 million followers on her Instagram - and it's easy to see why.
In addition to her beautifully curated Instagram, she also has a YouTube channel where she posts makeup tutorials (including one with celebrity MUA Charlotte Tilbury).
Follow Golrokh on her social media account if you're looking for #beautyinspo - she's breathtakingly gorgeous and her makeup is always on point.
This beauty and lifestyle blogger is a self-taught makeup artist, and has been based in Dubai for the past decade.
Originally from Baku, Azerbaijan Eljammi Gozalli has a growing Instagram following (it's nearly doubled in the past year) and has recently scored a collaboration with Bioderma.
Who's Mona Katta? Huda Kattan's sister, of course!
But many people don't know that Kattan is also the Executive Vice President and Cofounder of Huda Beauty. That's right, Huda's name may be on the packaging, but she didn't create an empire by herself.
Mona grew up in the United States and moved to Dubai with her family when she was 17. She has a background in corporate finance, and also has a passion for social media like her sister.
According to inc.com when Kattan left the financial industry, she ..."started a public relations firm that helped early stage companies build brand strategy. Her and her sister both had large social media followings at this point, and never stopped producing content - which, if you have never tried, is insanely hard to do."
Talk about beauty and brains!
AlReem Saif is an Emirati beauty vlogger and the founder of Profound Beauty, a high end line of makeup brushes.
While she is known for being a beauty influencer, Saif also incorporates fashion and lifestyle into her Instagram posts. She consistently uploads videos chronicling her shopping adventures, "staycation" and other day-to-day activities.
This Kuwaiti beauty guru has 2.3 million followers on Instagram. And, like many other ladies on this list, Fouz Al Fahad has a background in finance. She worked at a university, before she started posting on social media and developing herself as an influencer.
Fun fact: Al Fahad also recently scored a collaboration with MAC Cosmetics (she has her own lipstick shade, appropriately called "Fouz"). Well done, girl!
Who's your favourite beauty influencer? Let us know in the comments below...